If you are running a voice-based customer care and think that it is enough, then think again. Your customers are more different than you can ever imagine. Everyone has different requirements and email support services is one such requirement of many customers. Not only it brings in the much-needed variety in your customer care strategy, it also serves as a good advertisement for your brand.
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Long before the inception of the Internet, mails were the preferred mode of communication for humans. Even after the invention of the telephone, people still resorted to writing long mails for communicating matters in detail. The same holds true even in this electronic age, when we are seeing a proliferation of mobile devices in every nook and cranny. Although most of the communication is being handled by phone support agents, email support outsourcing services are still the preferred mode when it comes to detailed communications.